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  • Yankton Convention & Visitors Bureau

    Marketing Assistant



    Job Description


     



    Position: Marketing Assistant Reports to: Convention and Visitors Bureau Director Employment Status: Part-time (20 hours per week)



     



    YANKTON CONVENTION AND VISITORS BUREAU Job Description - CVB Marketing Assistant (Revised 10.30.2018)



     



    Position Summary



    The YCVB Marketing Assistant is responsible for assisting the CVB Director in the implementation of all marketing activities, working closely to coordinate marketing projects and day-to-day tasks, including the development of content for various marketing platforms to include social media, website, email and other marketing tactics, all of which assist in positioning Yankton as a premier destination. This is an entry level marketing position.



    Responsibilities



    Marketing:



    Assist with the coordination of marketing projects and day-to-day tasks



    Assist in the development, coordination and management of content for the CVB’s website through the use of the Content Management System (CMS)



    • Proof all content prior to being published or printed



    • Perform quality assurance (QA) testing of all websites and digital media



    • Maintain brand standards in all written, design, website and social media functions



    • Manage files for all multimedia (video, audio, print and other online digital media files)



    • Monitor internal and agency deadlines



    Obtain competitive estimates and ensure projects are provided to vendors in the appropriate format and in a timely manner



    • Prepare monthly reports and participate in advisory committee meetings



    • Assist in the preparation of quarterly board reports and participate in board presentations



    • Assist in the preparation of project bids



    • Solicit sponsorships and/or advertisers



    Travel to attend out-of-market marketing initiatives, training and conferences as assigned



    • Other duties as assigned



    Social Media:



    Execute social media marketing strategies and initiatives that align with the overall strategic marketing plan (including but not limited to: Facebook, Twitter, Instagram, Pinterest, YouTube and any pertinent online travel sites and blogs)



    Take photographs and capture audio/video for the CVB’s social media and other online and digital platforms



    • Edit photographs and audio/video files



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    Creative Design:



    Design and edit digital and print advertising as well as collateral materials using graphic design and photo editing software to include, but not limited to: Canva, Powtoon, InDesign, Photoshop and Illustrator



    Email Marketing



    Work with Digital Media Specialist to develop content for the CVB’s monthly industry newsletter and visitor email utilizing Constant Contact and other email platforms



    • Monitor, track and report email performance



    Minimum Qualifications



    • Strong organizational skills



    • Ability to work independently



    • Ability to handle multiple tasks simultaneously



    • Flexible and able to adjust to changing conditions and circumstances



    • Ability to work productively in an open office environment



    In-depth knowledge and skill in utilizing computer software programs including: Microsoft Office Word, PowerPoint, Excel, and Outlook, as well as ability to use business specific software programs



    • Ability to work well under pressure and adhere to strict deadlines



    Must be able to work flexible hours to adjust schedule to attend evening and weekend events, meetings, and conventions



    Education



    A minimum of an Associate’s Degree in Marketing, Communications or related field is preferred



    Experience



    Must have completed an internship or have had business experience in the Marketing, Communications or related field. Excellent oral and written communication skills. Must be a self-starter, detail-orientated and have strong time management and brilliant multi-tasking abilities




    Contact Information

    Business Name: Yankton Convention & Visitors Bureau
    Street: 803 E. 4th St.
    City/State/Zip: Yankton, SD 57078
    Local Phone: (605) 665-3636
    Fax: (605) 665-7501
    Email: visityankton@yanktonsd.com
    Website Address: http://www.visityanktonsd.com

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